What if Toilet paper....

Let's talk about toilet paper. It's certainly been on all our minds these past few months. The more I thought about it, the more I want to challenge the design.

Over the years, I have realized that some things were not essentially designed, but instead brought into existence as long as they just "did the job". And toilet paper is a very good example of that.

I wanted to challenge that.

Meet CYUB. It's an idea I have had for some time now. What if toilet paper was a cube?

By adding an angle, it's suddenly easy to jerk-tear a piece of toilet paper like we all do. Usually when you pull the toilet paper in an attempt to tear it, the momentum takes over and we roll out more than we require. That's waste.

Also, imagine packing this. A cube is much more efficient to pack than a cylinder. So now, you are packing this and creating a much stronger self-structured packaging, removing the empty air pockets.